A quick guide to printing a brochure.


Printing a brochure will be simple if you first define your needs and have a good idea of your budget. If it’s a commercial property listing, an exhibitor handout, a data sheet, or some other application, brochures are the ultimate promotional tool.

1. Start with a layout that contains text and photographs.

Start with a layout that contains text and photographs that you need to express your message. Then pick the style of print that best fits your design. Brochures are normally printed in more than one tone.

2. Choose between two printing options.

There are two simple options for printing: offset printers and laser printing or digital printing. Both printing technologies are capable of processing vast volumes of high-quality papers. Best quality, standard production printing is achieved on an offset press using a four-color technique. Offset printing is now a procedure by which the ink is scattered over a steel plate with engraved images, moved to the intermediate surface, and then added to the paper through pressing the paper against the intermediate surface. While set-up costs can be significantly higher, the actual printing is usually inexpensive.

3. Laser or digital printer.

Laser or digital printing utilizes a laser beam to generate an image; that’s also how copying machines work. Offset printing usually produces simpler, smoother, and higher-quality images, unlike laser or digital printing. That being said, smaller production jobs may be done on a small low-volume laser or inkjet printer either on a copy store, reducing set-up expenses and some shipping costs.

4. Brochure paper selection.

The collection of paper is another very important aspect of printing. Most printers will recommend dense, painted, or glossy paper to create a more vibrant, high-quality look.

5. Choose how you want your brochure to fold.

Another main factor is the folding of the brochure. Basic folding choices include: the half or single fold, the three fold (the left and the right flaps open) and the “Z” fold (which unfolds up like an accordion). Just about all printers would give you a better discounts the more you print.

6. Conclusion on brochure printing.

Brochure printing can indeed be simple and enjoyable, allowing a lot of self-expression, so go forward, what are you looking for? Print the brochure.

1 thought on “A quick guide to printing a brochure.”

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