5 Absolute graphic design errors – incidents that can be stopped at all times for graphic designers.

Abstract.

With too many young graphic designers emerging from a background in web design, the transition from web design to conventional print design will bring a multitude of design defects with it. Photos supplied at 72 dpi and crunched down to load easily on a website will replicate so poorly in print that you can get away with tiny thumbnails, but your luck will be pushed by blowing it up to some appreciable scale. There are a range of high definition web sites offering free or very cheap quality.

Usage of online / website graphics for printing. 

The transition through web design to conventional print design will carry with it a multitude of design sins, with many young designers coming from a primarily web design context. Photos supplied at 72 dpi and crunched down to load easily on a website will replicate so poorly in print that you can get away with tiny thumbnails, but your luck will be pushed by blowing it up to some appreciable scale. There are a range of web platforms providing high-resolution photographs of free or very affordable quality that are a decent source of acceptable photography.

Ignoring appropriate bleeding on designs or not having it at all.

A very common mistake is to submit a text or flattened image that has no bleeding at all to print. You should usually make at least 3 mm around any cut off edge. Failure to do that would give little leeway to the printers and will either crop off the page side or give you a white border. When providing image files to save layered psd files, it is usually a smart idea, because if items need to be stretched or cropped, you can do this on the background layer and ideally cut down the job.

Using and not embedding unknown fonts or outlining them for production in your graphic design.

We’ve been mostly guilty of this at some stage and if you’re going to be the only one viewing your artwork or papers, things are normally perfect. If, though, anyone else has to change the files or use the vector Best logo design company pretoria south africa on one of the publications there. They would not be able to open the files correctly unless you bundle the used fonts, and some software programs will substitute some unknown fonts with a default. When you need to pull out stuff that was created many years ago and you no longer possess your old fonts mounted, this is a real concern.

Providing ready-to-print artwork using spot colours or RGB.

In artwork, logos that need to reference specific pantone colors, for example, are legitimate grounds for the use of spot colors. However, most printing is sent through on 4 CMYK color presses with sometimes 5th color for luminoius or metallic color or for spot UV varnish in general design work. For lazy artists, it is very common to simply put rgb images in files and hope to replicate in print the vivid colors shown on the screen.

Allowing inarticulate clients of design to spur you around the houses.

The client is usually right, goes the old adage. Nevertheless, with chattering teeth and a sense of patience, it has been said that these fools will hand over a fat cheque for your troubles at some point. When first sending graphic design service, it is always a smart idea to put in a few stinkers to potentially get them to understand the concept that you would like them to approve. Of course, there is a very real risk that they would love the piece of absolute arsewipe you knocked up in five minutes to make them believe you’ve earned your cash. It’s still about living.

Patrick
Patrick
https://wlcreationx.co.za

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